WHY THE X?
Because we don’t give a [insert favorite expletive] about labels.*
We trust you don’t either.
KEEP IT REAL
In a world of wannabe hitmakers, we just want to be real. We are ZERO merch. We make cool shit for us, not for the trendgods. We know you don’t worship trends, or you wouldn’t be here. Glad we crossed paths.
As someone nonimportant once said, “Be real. Do real. Suck less.”
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*The generic label from the blank-shirt manufacturer can be removed (it’s a “tear-away” label). Sure, we could have removed it, but we kept it there on purpose–so you can ceremoniously rip it off yourself.
